We help connect brands
to their audiences
Has your brand grown with your business, or has your business outgrown your brand?
A free Brand Audit Checklist to uncover the gaps between where you started - and where you’re headed next.
You’ve evolved | Your product is stronger | Your team has grown | Your ambition has expanded.
But your brand?
Is it still telling the story of the business you are now - or the business you were when you launched?
If you're scaling, raising, pivoting or entering new markets, your brand needs to evolve with you.
Who is this for?
You need this if…
You’ve pivoted but your messaging hasn’t caught up
You’re raising investment and your brand feels “early-stage”
Your visual identity no longer reflects your ambition
You’re entering new markets with unclear positioning
Your competitors suddenly look sharper than you
Your team is interpreting the brand differently
What you’ll discover
Inside the Brand Audit Checklist, you’ll assess your:
Clarity
Does your positioning still make sense?
Growth changes the story.
What once felt sharp and focused can become vague, diluted or overly complex as products expand and teams grow.
It’s about alignment between what you do, who you serve, and the value you create - today.
Credibilty
Does your brand look investable?
Perception shapes valuation.
As you scale, your brand must signal competence, maturity and ambition — before you even enter the room.
Credibility isn’t about looking “corporate.” It’s about looking considered
Consistency
Is your visual system scalable?
Scaling introduces complexity - new hires, new channels, new campaigns.
Without systems, brands fragment.
Consistency is the difference between a logo and a brand system.
Relevance
Are you speaking to the audience you want now?
Audiences evolve. Markets shift. Expectations rise.
If your brand still speaks to your original customer while your strategy targets a more sophisticated audience, friction appears.
Distinction
Would anyone miss you if you disappeared?
This is the hardest question.
And the most important.
Distinction isn’t about decoration - it’s about owning mental territory..
It’s the same rigorous thinking we use when building strategic brand systems for broadcasters and growth-stage businesses.
This checklist helps you spot them before your market does.
Before you rebrand ...Audit!
Most brands don’t fail because they’re bad.
They fail because they’re outdated.
Before you commission a rebrand, redesign your website or brief an agency, take 10 minutes to understand where you really stand.
Because alignment beats aesthetics. Every time.
Why TWIN-Associates
Built by brand strategists who design brands that ‘move’
TWIN-Associates is a brand consultancy founded by senior creatives with deep heritage in branding and scalable identity systems.
We help ambitious organisations:
Clarify their strategic positioning
Build distinctive visual worlds
Create motion-first brand systems
Align narrative, culture and commercial ambition
From major broadcasters to founder-led scale-ups, our work is built to move - across platforms, audiences and markets.
This checklist is the first step toward alignment.
Not towards a rebrand.
Towards clarity.
What happens next?
You’ll receive:
The full Brand Audit Checklist (PDF)
A scoring framework to calculate your Brand Health
Optional next steps if you want deeper insight
If your score reveals gaps, you’ll have the option to book a short Brand Alignment Call to discuss what’s next.
No pressure. Just clarity.