Abu Dhabi Television

Our relationship with Abu Dhabi TV began over 20 years ago creating a title for their flagship morning programma Dunnia with Jasim Al Azawi.

The most recent  project , whilst we were still a part of Red Bee, was to redesign their main television channels across their Entertainment, Sport, Drama and News output.

Happiness Shared

Al Oula, a pan arab channel, had the strategy  ‘Happiness Shared’ as being aware Dubai is viewed as the entertainment capital the channel wanted to show the rest of the world that Abu Dhabi is a fun place to be and encourage them to join its resurgence. 

Amazing things can happen

El Emarat, a local channel for the Emirates, built on the strategy ‘Amazing things can happen’ and using their ecological, educational and scientific ambitions show cased that by working together the Emirates could achieve incredible outcomes.

This short compilation shares the work we did across all 4 channels and the News output.

Creative Director | Ian Wormleighton Design Directors | Amy Johnson, Katie Clemments, Simon Crabtree Agency | Red Bee Creative

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