FAQ schema Why TWIN-Associates branding motion design agency

Frequently Asked Questions

Looking for more detail about our brand identity, motion design, and broadcast design services?
As a specialist branding agency working with broadcasters, media companies and fast-growing scale-ups, we help organisations build powerful visual identity systems, on-air graphics packages and motion toolkits that work across every platform.

Below you’ll find answers to the most common questions about our branding process, timelines, pricing and how we work with clients worldwide

What does your brand and motion design agency specialise in?

We specialise in brand identity design, motion design, and broadcast design for media companies, broadcasters, digital platforms and fast-growing scale-ups.
Our agency creates complete visual identity systems, motion toolkits, and on-air graphics packages that help brands stand out across every screen. 

Are you ex-BBC and Red Bee Creative?

Yes, we both spent many years working at both the BBC and Red Bee Creative, working on a range of global broadcast brands before setting up TWIN-Associates to offer a more flexible and nimble model working directly into key stakeholders. You’ll see some of the work we led on whilst in our previous roles as Creative Director and Design Director on our project pages.

What is a brand refresh, and how does it differ from a full rebrand?

A brand refresh updates and modernises your existing brand identity while keeping the core brand in place. A rebrand is a complete transformation involving new strategy, messaging, visuals and motion principles. We help businesses and scale-ups decide whether a refresh or full rebrand will deliver the best results for brand recognition and audience engagement.

Do you only work with broadcasters and media brands?

Although we’re experts in broadcast design and on-air branding, we also work with scale-ups, digital platforms, membership communities, and purpose-driven organisations that need strong visual identity and motion design systems for multi-platform use. Our branding services are suitable for any organisation looking to elevate its brand experience.

What does your brand and motion design process involve?

Our branding process includes:

  1. Brand discovery and audit

  2. Brand strategy and positioning

  3. Visual identity design

  4. Motion design system development

  5. Brand guidelines and toolkits

  6. Rollout assets for broadcast, digital and social.
    We tailor each stage to the goals and needs of your business.

How long does a brand refresh or broadcast design package take?

Timelines depend on scope and deliverables:

  • Light brand refresh: 4–6 weeks

  • Full rebrand or identity system: 8–16 weeks

  • Broadcast design packages or on-air toolkits: 10–20+ weeks
    We provide clear schedules for all branding and motion design projects.

What branding and motion deliverables can we expect?

Our agency delivers:

  • Updated or new visual identity design

  • Typography, colour palette and visual system

  • Motion behaviours and animation principles

  • Broadcast design packages, idents, stings and title sequences

  • Social and digital templates

  • Comprehensive brand guidelines

  • Implementation support and rollout toolkits

Do you offer motion design without a full branding project?

Yes. We frequently deliver stand-alone motion design services, including: animated logos,  on-air graphics, motion toolkits, brand films, idents  and animated brand assets for social and digital platforms.

What information do you need to provide an accurate branding quote?

To price a branding or broadcast design project, we typically ask about:

  • Your brand goals and challenges

  • Required deliverables (identity, motion, on-air kit, templates, etc.)

  • Timeline and launch plans

  • Platforms and channels (broadcast, digital, social)

  • Existing strategy or visual identity assets
    This helps us offer tailored, scalable branding options.

How much does a brand refresh or broadcast design project cost?

Costs vary by complexity and scope of each individual project. Once we have had a discovery call with you, we provide transparent, tiered pricing so you can choose the level of branding support that best fits your goals.

Do you work with international brands and broadcasters?

Yes. We deliver branding, motion and broadcast design projects for clients across Europe, the Middle East, Asia, and beyond.
Our agency is fully set up for remote collaboration on global brand and design system projects - we also love to travel and are available to be on-site to support your teams with roll-out.

Can you collaborate with our in-house creative, marketing or production teams?

Absolutely. We regularly partner with internal design teams, production units and external creative agencies. Whether you need full rebrand leadership or flexible motion support, we can integrate smoothly into your team, culture and workflow. Just ask the BBC.

Do you support brand rollout and implementation?

Yes. We provide rollout support across broadcast, digital, social and internal communication channels. This includes asset creation, on-air template systems, toolkits, training and ongoing creative support to ensure your new brand or design system is used consistently.