Retooling of the BBC brand system across broadcast.
We worked as part of the in-house team at BBC Creative, brought in as their broadcast branding partners, to lead a team of talented motion designers in developing a motion and design system that unites the BBC’s network of channels on-air, so that whether BBC One, BBC Scotland or CBeebies, all curator channels connect back to the masterbrand.
A portfolio wide refresh
In the past we had helped to make incremental updates to the BBC’s network of channels when the strategy was a house of brands, but as an organisation the BBC hadn’t had a design update for over 20 years, and having grown organically over decades it was made up of a lot of individual systems for different brands. Research showed that audiences felt the BBC services looked out of date and people wanted a modern BBC that was easier to navigate.
A truly collaborative endeavour, the project saw us work with BBC UX&D, the BBC Brand team and the brilliant Wolff Olins to deliver an experience upgrade like no other.
Seamless flow
The design system not only creates a seamless flow, that connects the content to the brand, it also facilitates effortless cross promotion, strengthening the BBC’s position as creator brand with many access points.
Brand Design | Wolff Olins Broadcast Consultancy | TWIN-Associates Agency | BBC Creative