See Me, Scotland's national programme to end mental health stigma and discrimination, asked us to create punchy social media content for their activation of ‘Ask Twice'.
The latest campaign from Time to Change, ‘Ask Twice’ encourages young people to be more supportive of friends who might be experiencing a mental health, not taking their first answer ‘I’m fine’, but gently asking again - ’Are you sure?’
We brought to life illustrative, playful typographic messages and delivered a kit that could be used across social media platforms, as well as as downloadables.
Simple, bold social animations and static posts
Having worked with Time to Change previously, through our work with Mind on Time to Talk Day, they knew us for our ability to deliver simple, eyeball-catching social content that moves - both physically and emotionally.
We worked with an existing brand look, adding the masked globe to land the message, using it as a poignant symbol of what the world was going through.
