Barking & Dagenham council came to us to help them define a new brand strategy & proposition.
The council were embarking on an ambitious phase of transformation, using new structures to change it’s relationship with residents and build a whole-system approach to change and deliver on the radical ambitions of the community.
They wanted to build a more participatory relationship between the state and the community, moving away from the historically paternalistic approach it had to service delivery, empowering residents to have more involvement in council services and greater investment in their community and the borough.
‘We all have a part to play’
Working with our strategy partner for this project, Campfire Collective, the single minded proposition ‘We all have a part to play’ led the campaign communications to residents - where the ampersand acts as the link between the council services and the obligations of the community to help those services be delivered.
Strategy Associate: Campfire Collective