A design system that has been conceived to flow, creating an experience for the audience that feels effortless and joined up. Animations reflect navigation by touch with a swipe up opener, icon animations and seamless transitions between elements in the junction created by match cut moments between promos.
A modern, digital-first channel system ensuring attribution across all touch points.
Connected to the Masterbrand
The closest brand in Antena’s portfolio to the masterbrand, Antena 1 shares the masterbrand red whilst the graphic system comprises of various sized ‘tabs’ ensuring visual alignment to the masterbrand to drive attribution.
Bringing to life the strategy
‘antena - unmissable entertainment and stunning Romania, are inseparable’
Building on Mereu cu tine a series of idents were created to celebrate the amazing entertainment you don’t want to miss, with Romanian talent surrounded by a swirl of antena logo’s woven into the scene. The icon is contained within a roundel reflecting how it is seen within social media platforms further blurring the line between linear and digital.
A timeline that runs the length of the promo before activating the CTA was introduced as an element that helps guide the viewer through the junction.
On-going guidance
The brand is being rolled out across all touch-points with a comprehensive style guide and continuing consultancy to make the process cohesive and valuable.
