A design system that has been conceived to flow, creating an experience for the audience that feels effortless and joined up. Animations reflect navigation by touch with a swipe up opener, icon animations and seamless transitions between elements in the junction created by match cut moments between promos.
A modern, digital-first channel system ensuring attribution across all touch points.
The closest brand in Antena’s portfolio to the masterbrand, Antena 1 shares the masterbrand red whilst the graphic system comprises of various sized ‘tabs’ ensuring visual alignment to the masterbrand to drive attribution.
antena, unmissable entertainment, and stunning Romania, are inseparable.
Building on Mereu cu tine a series of idents were created to celebrate the amazing entertainment you don’t want to miss, with Romanian talent surrounded by a swirl of antena logo’s woven into the scene. The icon is contained within a roundel reflecting how it is seen within social media platforms further blurring the line between linear and digital.
A timeline that runs the length of the promo before activating the CTA was introduced as an element that helps guide the viewer through the junction.
The brand is being rolled out across all touch-points with a comprehensive style guide and continuing consultancy to make the process cohesive and valuable.
