A bright brand for a bright new Fintech.
At MVP stage Bofin was represented by a cartoon robot ‘bofin’ character, whilst this was a fun brand mascot in research it scored dismally on trust and quality.
In the words of the entrepreneurs, “Bofin [is] a new community platform to solve the problems traditional banks can’t fix”.
Amy worked closely with the key stakeholders who were passionate about their product and were keen to refresh the brand to better reflected the aspiration of the platform, being both uncomplicated and bold., and make it more attractive to their target audience.
A collaborative design process
Ensuring the client was part of logo and design workshops throughout the process, was key to a successful outcome that everyone was happy with.
Design Director: Amy Johnson | Animator: Giulia Barbera | Logo refinement: Daalton Maag | Agency: Red Bee Creative