Launching a human centric brand for a data company.
Illuminatis needed to rebrand in recognition of their mission to be the most human data analytics company in the healthcare world. At Scout, they are fuelled by data but driven by people and the new name is representative of this newly defined strategy.
Digestible and engaging
Alongside the website and other digital spaces such as LinkedIn, a fully adaptable credentials deck was created where complex information is broken down into simple, digestible and engaging graphics.
Creating ownable assets
With many different areas of expertise and research, 22 bespoke icons help identify those activities across all customer facing platforms such the website and credentials.
Living the new brand
Merchandise, social media and a new office design, incorporating wall vinyls and bespoke illustrations, brings the brand to life for the new Scout team, not forgetting the team dog!
Strategy | Campfire Collective