A new brand communication platform, a new mantra built around the idea of living in the now, enjoying today.
Our longterm client Antena came to us to help them create a graphic signature to useon air.
AZI, which means TODAY in Romanian… and has a twist.
A word and an acronym, with each letter of the word linked to the content Antena 1 creates:
AFLI (you find out) , representing the news output; ZÂMBEȘTI (you smile), describing the entertainment shows loved by their audience; and IUBEȘTI (you love) to capture that love.
Combining the playful acronym & social symbols
We replaced the bullets in the acronym for symbols that represented each word as brought the word play to life to help explain it to audiences.