Nursery small business logo toddlertown visual identity
Welcome to ToddlerTown, a nurturing and imaginative preschool nursery designed to spark wonder in every child.
Inspired by the magic of storytelling and the warmth of community, ToddlerTown transforms early learning into a colourful adventure.
The brand marque - a vibrant, pop-up storybook - embodies the ethos of the environment, where children explore, play, learn and grow with care and encouragement.
At ToddlerTown, every day is a new chapter.
Website design
Having expanded on the illustrative brand marque to create a world of ownable illustrations, this charming and colourful brand look runs through the online presence of the nursery.
We were asked to help with both design and copywriting for the content of the site, calling on the expertise of two of our trusted associates, first crafting friendly yet professional copy to sell the facilities brand new offer, then to build a simple to navigate, and to update, Wordpress website - brought to life with the characters from the story book logo.
Bold use of the pastel brand palette helps make the site both attractive and warm, to appeal to prospective parents.
A cohesive brand world
Ensuring that the world we had created ran through every touchpoint was key to the success of the brand. A wider set of illustrations - including flower boxes, bi-planes and a toddler enjoying a good read under a tree - were crafted and we designed a set of decals to adorn the walls of the nursery interior and bring the brand to life. This approach also extends to printed literature, physical signage and social media content.
Across social posts the drawings enliven copy based posts, allowing the team to alternate between these and photography led posts = harder to capture whilst running after 2 year olds.