BBC Brand system refresh broadcast consultancy collaboration
Retooling of the BBC brand system across broadcast
We worked as part of the in-house team at BBC Creative, brought in as their broadcast branding partners, to lead a team of talented motion designers in developing a motion and design system that unites the BBC’s network of channels on-air, so that whether BBC One, BBC Scotland or CBeebies, all curator channels connect back to the masterbrand.
A portfolio wide refresh
In the past we had helped to make incremental updates to the BBC’s network of channels when the strategy was a house of brands, but as an organisation the BBC hadn’t had a design update for over 20 years, and having grown organically over decades it was made up of a lot of individual systems for different brands. Research showed that audiences felt the BBC services looked out of date and people wanted a modern BBC that was easier to navigate.
Seamless flow
The design system not only creates a seamless flow, that connects the content to the brand, it also facilitates effortless cross promotion, strengthening the BBC’s position as creator brand with many access points.
The iconic BBC blocks have been brought to life for the first time in motion to activate, deliver content and information and shape shift to connect masterbrand to services through as series smart animating moments
Collaboration
A truly collaborative endeavour, the project saw us work closely for over 3 years alongside BBC Creative with the brilliant Wolff Olins and the BBC Brand and UX&D teams, to deliver an experience upgrade like no other.
Working with key stakeholders we sat on the appointed ‘Design Council’ to help maintain a clear and strategically aligned north star for the project. With our primary focus being the motion design and the broadcast systems, we latterly spearheaded the consolidation of the myriad guidelines into a digital Brand Hub for teams to better access guidance and assets.
Brand Design | Wolff Olins Broadcast Consultancy | TWIN-Associates Agency | BBC Creative